QR Codes

QR Codes (Quick Response Codes) are an extremely large growing area with the advancement of smartphones. More and more, when people see something they like, they’ll use their phone to “scan” its QR code and they’ll get more information.

A QR (quick response) code is a unique matrix barcode readable by camera phones. Each code consists of a unique set of black squares arranged in random patterns on a white background, with the goal of automatically initiating a pre-defined action, such as:

• forwarding to a specific landing page
• sending an SMS text message
• showing or automatically dialing a phone number
• revealing text information
• showing a video

Initially, companies have been using QR codes in social media. To add as a friend or like on a Facebook page, a potential customer can take a picture of this code with their phone and can be automatically “liked”.