Communication with Your Marketing Agency
As a business owner, your schedule is probably usually packed full, which is why you’ve taken the time to hire a professional marketing agency to take care of that very vital portion of the business.
It can be extremely tempting to hand it over and not think about it after that. Unfortunately, this is not the path to increased success or a happy relationship with the people who are doing the marketing work! Perhaps you don’t quite know exactly what you need, but you do know there’s a problem and you need a solution.
The agency will provide a list of things they need from you, to do their job in the best possible way. Once you have a good flow, establish the information you’ll usually need to have ready for them and make sure to stay organized by having one delivery method to maintain maximum efficiency.
As an agency, it’s then our job to provide as much education as you would like, to take a bit of the mystery out of our process and ensure you’re reaching your business goals.
When you feel the efforts aren’t fulfilling your expectations, tell us. Ask how the problem can be solved so you can begin to form an idea of the tactics used to solve various issues.
At the beginning of a new project, there is more need for collaboration, and as we go along we come to a lesser and more consistent level of communication.
Here are some examples of things we will ask you for, and why.
Tell us all the successes AND failures the business has experienced over the years in terms of marketing techniques and campaigns. In-house or other agencies, we want to know everything so we can start off on the right foot.
Clearly defining your business goals and explaining these to us is of utmost importance. If necessary, sit down before our meeting and decide what is most important for the future of the business and your brand marketing campaign.
We all need to be on the same page when it comes to expectations, timeline, short and long term targets. Without this insight, your campaigns might not run in the best possible way!
You will hear us talk about content until your ears fall off. This is because it’s very high on the priority list of things your site needs to be visible to the right people on search engines. With our tools and resources, we can provide some content, competitor and industry insights for you, but no one knows your business better than you.
Provide an initial batch of ideas and previous content as a starting point, things you’ve seen be successful and not so successful. Photos, videos, blogs, news articles, white papers, etc.
Think of Google as a big hungry AI robot that needs data to stay fed and happy, and if your site doesn’t provide this, it will bury you alive to make room for others that can provide it, are better quality, and fresher.