B2B Branding Checklist: Implementing Your Brand Strategy
So far we’ve brainstormed your business goals, figured out what you want your brand to stand for, we’ve built your B2C or B2B brand strategy, and now it’s time to implement!
Let’s recap the other steps so you can check them off as you read:
⬜ Determine your business goals for:
⬜ This year
⬜ Next year
⬜ 5 year plan
Don’t be afraid to be specific. The more diligent you are with this step, the faster the business will grow and the more profitable you’ll be. Share the goals with everyone in the company. They’ll create drive, something specific to work towards.
⬜ Determine the areas your business already has some strength in. What service or product offers customers the most value?
⬜ Define your ideal target audience personas. Once again detail is key! Even if you discover later on that they’re not spot on, you can always adjust and improve as you go. Don’t forget to focus on increasing your visibility and positive reputation.
⬜ Target the industries that appear will provide the most promising long-term business. This may apply more to B2B business growth, but do some market research and see what the outlook is like.
⬜ Determine who will be in charge of doing the social media domination and who will execute your killer content strategy. Don’t forget about your industry expert development!
⬜ Put measurement tools in place to track all your progress (or non-progress). This can include your email list, social media progress, leads, keyword searches on targeted terms, etc.
⬜ Regularly review each of these steps, once per month and per quarter is ideal, to make sure you’re doing what you said you would, things are going according to plan, and that you’re on track to reach your goals.
⬜ Lastly, do a yearly review of the strategy as a whole and the results that were achieved because of it. Determine if something similar should be planned for the next year or if coming up with some new ideas is necessary.
To get your B2C or B2B branding underway, contact K-Kom, Inc. and we’ll be glad to answer all of your questions. We also offer digital printing services if you’ve thought about printing, for example, a restaurant menu or full-color brochure.
Thanks for your time and we look forward to working with you!
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